People4 criteria
Hire, contract, or stretch the existing team
A piece of work has shown up. Three honest shapes for staffing it — and a default that's right more often than you'd think.
Default pick
If the work is bounded and the skill is non-core, contract. If the work is unbounded or the skill is core, hire. Stretch the existing team when there's an internal candidate who'd grow — and put real coaching around them.